Pursue “real time” developments in your specific sector or work related activity.

Definition of “Twitter”:
“Twitter is a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends”. (Source:- www.twitter.com)

Idea:
• Increase your organisations awareness of global developments in your specific sector.
• Use micro blogging site “twitter” to follow leaders and champions in your field of work.
• Keeping your finger on the pulse of you sector’s developments and the discussions happening around future trends.

Could lead to:
• Fresh ideas and direction for new ventures
• Being ahead of the competition in delivery of your services
• Benchmarking your organisations performance and strategic vision
• Future investment being spent on innovative developments

Links:
www.twitter.com